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What is SEO??

SEO is Search Engine Optimization and used to optimize your website or web pages in major search engine based on search terms(i.e. keywords or key phrases). By using this technique we can optimize our website for any search query in search engine. In short SEO is used to improve your websites search engine ranking.

For eg. Suppose when we search "trading company in Mumbai" in google or any search engine then you see "Yellow pages" & "Indiamart" websites listed on 1st page / 1st position in Major Search Engine.


Why SEO??


On the basis of online survey

The majority of search engines users are more likely to click on one of the top 10 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to be in the top positions.

Used to improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.

Which Points should be covered in SEO??

Basically SEO is divided into two major Parts:

1. Onpage SEO(Technical SEO)
2. Offpage SEO


In onpage SEO we analyse the website and fix the website issues. Call us for detailed onpage SEO.

Offpage SEO, we build quality backlinks by performing some off page activities to get more visible on search engines (For eg. Articles, BLog posting etc.) SEO is organic Process and some times it will take 3-4 months to get visible in search engines.

Also it is better to start SEO locally instead of Globally. We always try to convince the client to go for Local keywords instead of Global Keywords. Because Local keywords will get ranked early as compared to global keywords. Once Local keywords starts to rank then you will go for global keywords.

For Eg. If we go for SEO company in Mumbai instead on SEOcompany, we will get a result early because SEO Company in Mumbai is long tail keyword and long tail keywords get ranked soon as compared to short keywords. and if we want to go for short keyword i.e. SEO company then we need to have patience for at least 6-8 Months for the ranking.

We do provide Website Preliminary Analysis Report as well as Keywords Research as complimentary.

We do also make sure we send you the SEO Activity report at the end of the month.

RESULT ORIENTED SEO SERVICE PLANS

Features Entry Bronze Silver Gold Platinum
Keywords To Optimized 15 30 45 60 75
Web Page Optimized All All All All All
Preliminary Website Analysis and Review (Once in Six Months)
Preliminary SEO Analysis Yes Yes Yes Yes Yes
Keyword Research Yes Yes Yes Yes Yes
Detailed SEO Strategy & Plan Yes Yes Yes Yes Yes
Competitive Analysis Report Yes Yes Yes Yes Yes
Site Changes Implementation Yes Yes Yes Yes Yes
Initial Keywords Rank Report Yes Yes Yes Yes Yes
Initial Backlinks Analysis Yes Yes Yes Yes Yes
Broken Link Check Yes Yes Yes Yes Yes
Google Penalty Check Yes Yes Yes Yes Yes
ON PAGE OPTIMIZATION (Quarterly)
Onpage Recommendations Yes Yes Yes Yes Yes
Website Page Load Optimization (Dynamic: Recommended to Client) Yes Yes Yes Yes Yes
Working with HTML Code Yes Yes Yes Yes Yes
Header Tags Optimization Yes Yes Yes Yes Yes
W3C Validation Check (Dynamic: Recommend to Client) Yes Yes Yes Yes Yes
G+ Authorship Markup Yes Yes Yes Yes Yes
Schema and Rich Snippest Yes Yes Yes Yes Yes
Canonicalization Yes Yes Yes Yes Yes
Meta Description Yes Yes Yes Yes Yes
Meta Keywords Yes Yes Yes Yes Yes
Page Titles Yes Yes Yes Yes Yes
URL Optimization Yes Yes Yes Yes Yes
Image Optimization Yes Yes Yes Yes Yes
Internal Links Yes Yes Yes Yes Yes
Sitemap Creation Yes Yes Yes Yes Yes
Robot.txt Optimization Yes Yes Yes Yes Yes
Open Graph Tags Yes Yes Yes Yes Yes
Twitter Cards Yes Yes Yes Yes Yes
Google & Bing Webmaster Tools Setup Yes Yes Yes Yes Yes
Google Analytics Setup Yes Yes Yes Yes Yes
Keyword Density Analysis & Content Optimization Yes Yes Yes Yes Yes
Working with .htaccess Yes Yes Yes Yes Yes
Working with .htaccess Yes Yes Yes Yes Yes
Server Log file Analysis Yes Yes Yes Yes Yes
LOCAL SEARCH OPTIMIZATION
Google Places Setup Yes Yes Yes Yes Yes
Google Places - Photo/Multimedia additions Yes Yes Yes Yes Yes
Google Places Profile Content Writing Yes Yes Yes Yes Yes
Local Classified Submissions (Monthly) 2 4 8 6 10
Schema Implementation for Address Yes Yes Yes Yes Yes
Google+ Publisher Tag Integration Yes Yes Yes Yes Yes
Local Citations Creation Yes Yes Yes Yes Yes
Local Directory Submissions Yes Yes Yes Yes Yes
OFF PAGE OPTIMIZATION (Monthly)
Website Content Writing 2 4 6 8 10
Onsite Blog Setup Yes Yes Yes Yes Yes
Article Writing 4 8 12 16 20
Article Submission 4 8 12 16 20
Article SBM 1*10 40 80 120 160 200
Blog Writing 4 8 12 16 20
Blog Submission 4 8 12 16 20
Blog SBM 1*10 40 80 120 160 200
Press Release Writing 2 4 6 8 10
Press Release Submission 2 4 6 8 10
Press Release SBM 1*10 2 4 6 8 20
Web 2.0 Content Writing 2 4 6 8 20
Web 2.0 Content Submission 4 8 12 16 20
Web 2.0 Content SBM 1*10 40 40 60 80 100
Image Submission 10 10 10 10 10
Infographic Design & Submission (Once in six months) 1 2 2 3 3
PPT Creation and Submission (Once in six months) 1 2 2 3 3
Video Creation and Submission (Once in six months) 1 2 2 3 3
Forum Profiles (Monthly) 1 2 2 3 3
Search Engine Indexing/Submission Yes Yes Yes Yes Yes
Blog Commenting 10 20 30 40 50
MONTHLY REPORTING
Search Engine Rank Report Yes Yes Yes Yes Yes
SEO Reports Yes Yes Yes Yes Yes
Google Analytics Report Yes Yes Yes Yes Yes
Activity Report Yes Yes Yes Yes Yes
CUSTOMER SUPPORT
Email/Chat/Online/Call Yes Yes Yes Yes Yes
PRICING
Package Price * - Monthly (INR) Rs. 14,999/- Rs. 19,999/- Rs. 24,999/- Rs. 29,999/- Rs. 34,999/-

Notes :

  • Keywords Selection Process Criteria

  • • 30% High Competitive Key-phrases

  • • 40% Medium Competitive Key-phrases

  • • 30% Low Competitive Key-phrases

  • Minimum 3 Keywords per Product / Service / Location

  • Minimum Contract Period required will be for 6 months.

  • All payments needs to be paid in advance.

  • RutuTechnologies will take the credits of Search Engine Optimization on optimized website

  • RutuTechnologies will need complete access to FTP details, CMS Details and Server

  • Status of the website.


  • The above deliverables are subject to change based on the Search Engine Algorithm's.

  • RutuTechnologies will not be responsible for any non performance due to change in

  • search engine algorithms.


  • Key-phrases will be finalized at the start of the project, any changes later shall not be

  • covered under performance review.


  • Ranking achieved will depend on key-phrases selected, its competitiveness, algorithm

  • changes and persistency in optimization.


  • RutuTechnologies will need relevant pages for targeted keywords. In case relevant pages

  • are not available it will cost an additional price for pages creation.